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Princess Cruises Hosts Travel & Media at “Race for a Cure” in Leopardstown

Breast Cancer Ireland held their annual “Race for a Cure” Race Day in Leopardstown Pavillion on Sunday, 12th May. To help raise funds to support the very worthy charity, Princess Cruises sponsored a prize of a fabulous cruise in the auction which raised a staggering amount of over €7,000.

ITTN’s Shane Cullen attended the event as a guest of Eithne Williamson (VP Princess Cruises, UK & Europe), Rebecca Kelly (Senior Sales Manager at Princess Cruises) and Mileine Ward (Executive PR, UK & Europe) alongside Deirdre Sweeny (Sunway), Lorraine Quinn (The Travel Suite), Dave Hayeems (Trailfinders), Criona Buggie (Travel Counsellors), Celine Kenny (Cruise Escapes), Mairead Keegan (Click & Go), Jacinta McGlynn (Travelbiz) and Eileen Sutton (RTÉ).

Shane Cullen Interviews Eithne Williamson

In an exclusive interview with Eithne Williamson, she shared with Shane:

Shane Cullen – “Thank you so much for inviting us along to the Breast Cancer Ireland at the Leopardstown Race Course, so tell us a little bit about why you supported the event today?”

Eithne Williamson – “Thank you Shane, Breast cancer charity is a very important charity and it’s really great to be able to support Breast Cancer Ireland. Princess Cruises is incredibly proud to be part of it. And it is so lovely to have both agents and trade media here to be able to enjoy today, to have some fun, build relationships and, also – and most importantly – support an incredibly important charity.”

Shane – “And you have been incredibly generous today with your donation of a cruise and it did amazingly well in the auction.”

Eithne – “It did incredibly well. Today, Shane, we raised over €7,000 for Breast Cancer Ireland and that was amazing. We’ll make sure we look after those guests and ensure that they have an incredible holiday on board Princess Cruises”.

Guests were treated to a delightful afternoon which included a 3-course lunch, a spectacular view of the races as well as an evening of live entertainment from Nathan Carter. There were even a few winners on the day.

I wouldn’t be surprised if Rebecca kept the clouds at bay with guests enjoying rare May sunshine for the day.

Princess Cruises European Programme

Princess Cruises announced its 2026 European programme will be its most extensive ever, with offerings expanding by 20% over what is planned for 2025. Five ships, including the sensational new Sun Princess, are set to sail on a record-breaking 222 cruises, providing guests with fantastic opportunities to explore the beauty and diversity of Europe. This ambitious expansion marks a significant increase in travel options, inviting guests to experience The Love Boat’s renowned luxury and the Princess MedallionClass service on an unprecedented scale.

Running March through to November 2026, the Europe season features 59 unique itineraries visiting 101 destinations across 29 countries, ranging from five to 42 nights. The programme goes on general sale on May 23, 2024.

For More on Princess Cruises

Shane Cullen
Shane Cullen
Shane Cullen has been managing director of a media production studio for nearly 20 years working on projects for a global clientele. He has worked in the travel industry for over a decade and as a travel journalist since 2015. He is passionate about travel, film & photography. He also has a keen interest in emerging technology.

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