Etihad Airways has signed up as official sponsor of the Chennai Super Kings cricket team, which plays in the popular IPL – Indian Premier League – and features Indian cricket legend MS Doni as captain.
The sponsor unveiling event drew 2,000 fans to the Kalaivanar Arangam auditorium in Chennai.
The Etihad partnership will come to life across Chennai Super Kings’ events and platforms, with Etihad showcased on the back of the Chennai Super Kings’ jersey, through engaging activations and fan activities at events and matches, as well as offering exclusive deals to Chennai Super Kings’ fans.
Arik De, Chief Revenue and Commercial Officer at Etihad Airways, said: “Today marks the start of an extraordinary journey as we welcome the Chennai Super Kings to our sports portfolio. Cricket’s global resonance unites diverse communities, reflecting the shared values of Etihad and Chennai Super Kings. Our collaboration goes beyond sponsorship; it’s a celebration of a shared ethos, a testament to the collective spirit of Etihad and the Chennai Super Kings.
“Cricket in India is truly incredible and the Chennai Super Kings fans really showcase exactly what it means to love and have true passion for the game in this incredible country. For Etihad, we believe in connecting with our travellers through shared interests, and like the ‘Yellow Army’ we really believe in this team. As we embark on this thrilling journey, we anticipate not only creating unforgettable moments for fans and travellers but also forging a powerful connection that transcends boundaries and elevates the spirit of the game to new heights.”
