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TUI Unveils First Ever Christmas Commercial

TUI has unveiled its inaugural Christmas advertising campaign, featuring a blend of Elves, Santa, and sunny destinations. The tv ads will premiere during ITV Breakfast’s ‘Good Morning Britain’ with additional airings on Channel 4 during the ‘Great British Bake Off’ finale and ITV’s ‘I’m a Celebrity Get Me Out of Here.’

Breaking new ground for TUI, the Christmas advert’s short film sheds light on the often-overlooked story: what transpires with the Elves after Father Christmas departs for his gift deliveries? Set to the lively rhythm of Ricky Martin’s “Livin’ La Vida Loca,” the elves embark on a TUI flight for a two-week Christmas retreat in the sun.

Throughout the festive season, the elves will dominate TUI’s social media channels, sharing ‘holiday elfies’ from their excursion.

TUI’s social platforms will also host a competition offering 12 TUI holidays as prizes, and users can enjoy the ‘Elfie AR Filter’ on Instagram and Facebook.

Sara Ali, Director of Brand and Content at TUI UK & Ireland , said , “Our inaugural Christmas campaign celebrates the joy of taking a break and enjoying some much-needed ‘me-time.’ As part of our Live Happy commitment, we’re always seeking innovative ways to connect with our audience, and we’re thrilled to spread some holiday cheer.”

Emer Roche
Emer Roche
Emer has over 10 years experience working for Irish magazines, supplements, websites and creative agencies. She’s written features for U Magazine, Image Magazine and theheyday.ie, across a range of subjects such as women’s interest, travel, culture, news and interviews. She also has a portfolio of commercial writing for creative agencies, such as RTE.ie and Originate Creative. Emer is a Dublin native with part of her heart in Ardmore, County Waterford. She lives in Dublin 7 with her husband, two kids, dog and cat.
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