Marriott International is looking to ramp up its European hotel expansion – with nearly half of the 100 property/12,000+ growth set to happen by the end of 2026.
The company plans to complete 40% of its planned overall expansion by the end of 2026. The expansion will mainly include converting existing buildings into hotels, rather than new build projects.
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Marriott currently has more than 800 properties in Europe – across 25 brands, 150,000 rooms and 47 countries.
A large part of its latest expansion will be focused on the UK and Turkey markets.