HomeTravel NewsRoyal Caribbean Announces Biggest Ever Seminar at Sea Programme for Agents

Royal Caribbean Announces Biggest Ever Seminar at Sea Programme for Agents

Royal Caribbean International has set the stage for its biggest ever Seminar at Sea programme and its first for travel agents across Europe, Middle East and Africa.

Designed exclusively for partners who are new to cruising or the brand, the experience will welcome up to 400 agents to embark on Symphony of the Seas for four nights to gain first-hand experience of a Royal Caribbean holiday.

From May 7-11 agents will discover a line-up of the cruise line’s unparalleled adventures and fan favourites for all ages, whether going head-to-head in glow-in-the-dark laser tag, taking the plunge down the Ultimate Abyss, a 10-storey dry slide, or catching waves on the FlowRider surf simulator.

The Seminar at Sea programme is an immersive training event, which takes place on board a Royal Caribbean ship, that provides agents first-hand experience of the cruise line’s holidays as well as critical training.

Agents will also participate in customised training sessions that will equip them with knowledge of the products, brand and more in six languages, including French, German, Italian, Spanish, Swedish and English. The sessions will be interactive, with activities from roleplaying to quizzes and give agents insight into what guests experience on an iconic Royal Caribbean cruise.

Come the evening, attendees will marvel at the world-class onboard entertainment across Symphony’s Broadway shows and original productions across ice, water, stage and air. Leading up to the event, the cruise line will also randomly select one lucky agent and treat them to the luxe Royal Suite Class experience with an upgrade to one of Royal Caribbean’s renowned suites for the cruise.

Ben Bouldin, vice president of Europe, Middle East and Africa at Royal Caribbean International, said: “It’s been fantastic to see so many new faces join the travel industry over the last year or so, and we want to give agents a chance to dive into the memorable holidays we’re known for at Royal Caribbean. Firsthand experience is an incredible sales tool, and coupling this with the in-depth education they’ll receive on board, the Seminar at Sea will set them up for success in crafting the best family experiences for their clients.”

Stuart Byron, director of sales for UK, Ireland and Spain at Royal Caribbean International, said: “One of the best ways we can support our travel partners in selling Royal Caribbean cruises is to give them a taste of the experience. This Seminar at Sea is an incredible opportunity to educate and develop relationships like never before – with a good dose of thrill and chill along the way.”

The event comes as the European kicks off with seven game-changing ships sailing from across the continent this summer. This Seminar at Sea is just one of the initiatives the cruise line has in place to continue offering agents a high level of support.

Geoff Percival
Geoff Percival
Geoff has worked in business, news, consumer and travel journalism for more than 25 years; having worked for and contributed to the likes of The Irish Examiner, Business & Finance, Business Plus, The Sunday Times, The Irish News, Senior Times, and The Sunday Tribune.

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