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Los Angeles Tourism Celebrates 25 Years of Partnership with UK & Ireland Travel Trade

Los Angeles Tourism has celebrated 25 years of partnership with the UK and Irish travel trade, marking the silver anniversary of its formal presence in Europe with the opening of their London office in 1999.

Francine Sheridan, Regional Vice President, Europe and ME, joined the team at Los Angeles Tourism 25 years ago to launch the London office. As well as supporting the UK and Ireland travel trade, media and industry partners, the team’s remit covers the entirety of Europe and the Middle East.

“I am proud of all we have achieved in the last 25 years, growing visitor numbers, length of stay and direct air service from the UK and Ireland to Los Angeles. On behalf of the team, I want to thank all our travel trade, media and industry partners for their enduring support. We truly could not do it without them,” said Francine Sheridan, Regional Vice President, Europe and ME.

The London-based team includes Hayley French, Director, Travel Trade; Lisa Preece, Manager, European Communications; and Nadine Agius, Coordinator, Administration & Marketing, who joined this month, showing Los Angeles Tourism’s continued support of the UK and Ireland market. 

Kathy Smits, Senior Vice President, Global Tourism Development at Los Angeles Tourism said: “Congratulations to the London office on their 25th anniversary. Los Angeles Tourism has consistently supported our international markets, choosing to employ in-house teams in our key markets, and the local expertise of our regional offices hugely benefits our strategic planning.”

Next month, Los Angeles will host more than 100 travel trade professionals and 50 media from the UK and Ireland at US Travel’s IPW.

LA Tourism said: “LA has seen endless innovation in recent years, coining the name “LA 2.0”. With so much development, from multiple new hotel openings to suit every budget, to a flourishing culinary scene with 25 Michelin starred restaurants, if clients haven’t been to LA in recent years, it’s almost like they haven’t been there at all.”

Geoff Percival
Geoff Percival
Geoff has worked in business, news, consumer and travel journalism for more than 25 years; having worked for and contributed to the likes of The Irish Examiner, Business & Finance, Business Plus, The Sunday Times, The Irish News, Senior Times, and The Sunday Tribune.

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