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HomeTravel NewsIrish Hotel Tech Firm P3 Targets 'Significant Growth' in North America

Irish Hotel Tech Firm P3 Targets ‘Significant Growth’ in North America

Irish-owned hotel technology company P3 is targeting “significant growth” in North America after rolling out a new customised booking engine for Omni Hotels & Resorts there.

Omni Hotels & Resorts has more than 50 properties across North America, and this is the first time the group has partnered with a third-party supplier to develop its online booking engine.

The project has helped P3 establish its presence in the US, with the Irish company recently relocating its CEO, Phelim Pekaar, to build out a new office in Boulder, Colorado, and continue to grow its US team, which will oversee the delivery and ongoing support of the new booking engine for Omni.

“P3 is very excited to be working with Omni and we hope to use this partnership as springboard for success in North America,” Mr Pekaar said.

“Omni has been an anchor client for P3 in a new market, and this project has allowed us to demonstrate our expertise in building customised booking journeys that integrate seamlessly with Oracle’s Opera property management systems.

“The target for P3 is now significant growth in the North American market. We’re looking forward to working with other hotel groups that see Opera as a platform where they can build their technological infrastructure to gain a competitive advantage.”

The new P3 booking engine elevates the online experience for Omni Hotels & Resorts guests, with an improved UX/UI design and ecommerce payment integrations and enhanced online loyalty functionality for Select Guest. Loyalty members can now personalise their stay preferences, access dashboards to view their progression towards free nights, and more easily book reward stays.

Mr Pekaar added: “Omni wanted to further elevate their customers’ user experience, and P3 helps achieve that goal, as well as provide better functionality for their guests, a better platform for their brand, and a better ecommerce journey tailored to their specific offering.

“Omni has now become part of a community of other global hotel groups using Opera alongside P3, which gives them access to a continual development process shared across a larger like-minded client base.”

The new Omni Hotels & Resorts booking engine went live across their portfolio of properties on April 26th.

P3 has been a specialist provider of software solutions for large independent hotels and hotel groups for more than 20 years.

The company is dedicated to delivering high-quality, state-of-the-art technology that delivers a complete e-commerce experience to help hoteliers attract and retain more guests booking direct.

With a range of innovative solutions, including booking engines, online check-in/out and kiosk systems, P3 provides a deep integration with Oracle Hospitality OPERA to ensure enhanced functionality.

Geoff Percival
Geoff Percival
Geoff has worked in business, news, consumer and travel journalism for more than 25 years; having worked for and contributed to the likes of The Irish Examiner, Business & Finance, Business Plus, The Sunday Times, The Irish News, Senior Times, and The Sunday Tribune.
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