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Emirates to Showcase New Products, Sustainability Progress at ITB Berlin Trade Fair Next Week

Emirates is to showcase a number of new products – including its ‘gamechanger’ first class suite and Premium Economy seat – at next month’s ITB Berlin tourism trade fair.

The Dubai carrier will also showcase its latest sustainability initiatives to visitors and partners throughout the 3-day event, which runs from March 5-7.

Also debuting for the first time at ITB Berlin is Emirates’ iconic Boeing 777-300ER game-changer First Class fully enclosed private suite. With the full range of onboard products on display, visitors can experience Emirates’ Boeing 777 Business Class seat, the newest generation of the A380 Onboard Lounge and First Class Shower Spa, as well as its generously pitched Economy Class seats.

Emirates will also dedicate an area to showcase its latest sustainability initiatives, including onboard items that incorporate responsibly-sourced materials, and items from ‘Air-crafted by Emirates’ – a unique collection of luggage, bags and accessories made from upcycled materials from retrofitted A380 aircraft. The airline’s sustainability efforts focus on three areas: reducing emissions, consuming responsibly, and protecting biodiversity and habitats.

The Emirates stand will also include four meeting spaces and can accommodate up to 200 visitors at any point in time.

Emirates’ footprint in Europe spans 39 destinations in 22 countries, as well as an additional 403 points beyond its own network through codeshare, intermodal and interline arrangements with 51 partners.

The airline aims to further expand its connectivity for travellers between Europe and the rest of the world on the back of ITB Berlin and in partnership with regional tourism bodies.

Over the past year, Emirates has carried more than 17.2 million passengers between Dubai and all of its European gateways.

ITB Berlin represents Emirates’ largest trade-fair presence outside its home market. The new 480 square metres, double-storey Emirates stand will make its world debut at ITB Berlin 2024 and is located in Hall 2.2, stand number 101. 

Geoff Percival
Geoff Percival
Geoff has worked in business, news, consumer and travel journalism for more than 25 years; having worked for and contributed to the likes of The Irish Examiner, Business & Finance, Business Plus, The Sunday Times, The Irish News, Senior Times, and The Sunday Tribune.

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