As Eurovision captivated the world last week, a group of lucky travel agents from across Europe came along for the ride with Royal Caribbean International!
The Eurovision Song Contest’s official partner invited 160 agents to experience the world-renowned music competition firsthand in Malmö, Sweden. Six Irish and Northern Irish agents were part of Royal Caribbean’s VIP group, and they each secured their place at this one-of-a-kind experience after topping the leaderboard in the “Book Your Way to Eurovision” competition. The cruise line’s latest money-can’t-buy incentive for agents saw hundreds in Europe compete by booking 2024 or 2025 Royal Caribbean holidays and claiming the bookings through the innovative learning and rewards platform, Club Royal, a bespoke learning and incentive platform for Royal Caribbean’s travel partners.
The top prize for each winner included flights, a hosted two-night stay, an exclusive backstage tour, hospitality access and a ticket to one of the live Eurovision events where they watched the mesmerising acts compete for their country.
Congratulations to the lucky agents who joined Jennifer Callister in Malmo:
- Mike Shinnors (Holiday Experts)
- Annette Hynes (Fahy Travel World Choice)
- Laura Hewitt (Thompson Travel International)
- Kim Lunt (eTravel)
- Elaine Truesdale (Cruise Beyond)
- Glenda Heery (eTravel)
- David Kinsella (eTravel)
As an official partner of Eurovision for 2024 and 2025, Royal Caribbean brought the partnership to life with a wide range of moments and experiences in Malmö, including backstage tours, brand exposure throughout the event, host-city promotion and more. The partnership was also celebrated with Eurovision-themed sailings on board four Royal Caribbean ships. These took place on Anthem, Explorer, Oasis and Odyssey of the Seas, with each ship hosting live viewing parties for the events and a customised entertainment programme.
