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HomeTravel NewsBlue Diamond Resorts Enters the Metaverse; Giving UK & Ireland Agents 3D...

Blue Diamond Resorts Enters the Metaverse; Giving UK & Ireland Agents 3D Immersive Experiences of Properties

Blue Diamond Resorts – the Caribbean-focused resort chain – has taken its entire property portfolio into the metaverse; allowing travel agents to boost their property knowledge online via 3D immersive experiences.

Blue Diamond Resorts is the first to fully map its entire portfolio and from May 2024, agents will be able to access virtual tours across the Royalton Resorts and Planet Hollywood brands.

Highlighting a commitment to supporting agent learning via innovation, this cutting-edge functionality opens a virtual door to first-hand experiences of individual properties, including exclusive product features, boosting understanding and increasing the ability to successfully sell.

“By placing all our resorts in the virtual realm and showcasing every detail, we aim to extend our robust all-inclusive offerings to our agent family,” said Luke Swarbrook, Business Development Manager, UK & Ireland, Blue Diamond Resorts.

“The challenge is not just about conveying the concept of all-inclusive to those that are unfamiliar; it’s about navigating the unique attributes of each of our brands to cater to individual customer preferences. Our presence in the virtual reality universe isn’t arbitrary; it’s a testament to our deep understanding of the need to convey our varied product to those best placed to sell.”

Geoff Percival
Geoff Percival
Geoff has worked in business, news, consumer and travel journalism for more than 25 years; having worked for and contributed to the likes of The Irish Examiner, Business & Finance, Business Plus, The Sunday Times, The Irish News, Senior Times, and The Sunday Tribune.
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