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HomeIrish NewsIreland 'Wins Hearts' in Spain

Ireland ‘Wins Hearts’ in Spain

Ireland is being promoted to around 240 top Spanish tour operators, travel agents and airline representatives, as well as to influential travel journalists – at Tourism Ireland’s ‘Irlanda llega a tu corazón’ (‘Fill your heart with Ireland’) events in Madrid, Bilbao and Barcelona this week.

Eight tourism companies from Ireland are taking part in the ‘Irlanda llega a tu corazón’ events, promoting and selling their products and services to the Spanish travel professionals attending in each city.

Each event includes a networking session, as well as a presentation to introduce Tourism Ireland’s new ‘Fill your heart with Ireland’ campaign and a virtual tour of Ireland.

And a Spanish MC is also sharing what fills their heart with Ireland and describing their experience of holidaying in Ireland.

Guests will be entertained at each event by musicians from the Belfast Trad Trail. 

Susan Bolger, Tourism Ireland’s Manager Spain, said: “We’re really pleased that so many key Spanish travel professionals and journalists are taking the time to come and meet with our partners from Ireland in Madrid, Bilbao and Barcelona this week. Our aim is to increase awareness of Ireland among these influential Spanish travel professionals and journalists, inspiring them to encourage their clients and readers to come and explore our regions and less-visited attractions, particularly during the off-peak season.”

Spain is the fifth-largest market for overseas tourism to the island of Ireland. In 2019, we welcomed 431,000 visitors from Spain to the island of Ireland, who spent €218 million during their time here.

Tourism businesses taking part in Tourism Ireland’s ‘Irlanda llega a tu corazón’ events this week include:

  • A Touch of Ireland
  • Abbey Ireland & UK
  • Belfast Traditional Music Trail
  • Hillsborough Castle and Gardens
  • Killary Fjord Boat Tours
  • Powerscourt Distillery
  • Smithwick’s Experience
  • Tour Partner Group

Tourism Ireland Company 

Geoff Percival
Geoff Percival
Geoff has worked in business, news, consumer and travel journalism for more than 25 years; having worked for and contributed to the likes of The Irish Examiner, Business & Finance, Business Plus, The Sunday Times, The Irish News, Senior Times, and The Sunday Tribune.
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