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HomeTravel NewsVerbier Becomes First Swiss Ski Resort to Provide Comprehensive Transportation Services to...

Verbier Becomes First Swiss Ski Resort to Provide Comprehensive Transportation Services to Visitors

From this month onwards, as part of its Mobility Plan, Verbier Tourisme will introduce a multi mode of transport booking service developed by Antidots.

This innovative booking platform will incorporate all modes of transportation, covering entire journeys from any locations worldwide. As a result, it will now be possible to plan, book, and pay for your journey to Verbier through a single platform.

This solution marks the first integration of Mobility as a Service (MaaS) with a valley lift, specifically the one connecting Le Châble and Verbier. It provides travellers with an all-inclusive transportation package, encompassing train and plane services, VTC and taxi options, car rentals, buses, and coaches, as well as free shuttles and the Châble-Verbier gondola. All of these services are conveniently bundled together on the Go Verbier platform, allowing for a seamless experience with a single payment.

What’s included in Go Verbier:

  • Train: All primary, secondary, and tertiary stations in France (international market), all major international lines (Eurostar, Thalys, Lyria, etc.), as well as all train services in the Benelux countries, the UK, Italy, Germany and Switzerland.
  • Plane: The flow of nearly 300 airlines will be aggregated into the solution.
  • Major national and international coach services
  • Regional bus networks
  • Valley lift (ski lift) from Le Châble station to Verbier
  • Car hire, with priority given to electric cars
  • Taxis, VTC, Mini Van, private transfers
  • Free intra-station shuttle buses, to ensure last-mile logistics (commissioning during the winter)

In a second phase, as soon as the functionality of the intra-station bus links is operational, GoVerbier.ch will become the destination’s mobility platform as a genuine tool “before and during” the stay. In addition to MaaS, the platform will be able to provide customers with information during their stay, using a brand new mapping technology and a Local MaaS that will make it easy for visitors to get around the area.

Arnaud Walpen, Verbier Tourisme, Head of Promotion, said:  “As an international destination, Verbier – Val de Bagnes – La Tzoumaz has to meet the dual challenge of attracting a diverse cosmopolitan clientele and then providing them with the best possible information on mobility once they’re there. Although a single ticket system already exists in Switzerland, we needed to be able to offer a solution for anyone unfamiliar with this system and who needed to combine different types of mobility.

“Our destination sought a solution that mirrors our awareness of the impact of tourist mobility and our commitment to making it more sustainable, all while addressing the necessity to streamline the customer journey. It was this pursuit of continuous added value for our visitors and Antidots’ emphasis on digital and technical innovation that led us to choose their solution.

“We aspire to enhance information not only for our customers but also for the entire ecosystem of destination partners. Our goal is to instil a sense of reassurance through an efficient, practical solution that simplifies the search and booking process. Equally important to us is having a tool that emphasises sustainable options while providing the opportunity to personalize and build loyalty among our guests.”

Geoff Percival
Geoff Percival
Geoff has worked in business, news, consumer and travel journalism for more than 25 years; having worked for and contributed to the likes of The Irish Examiner, Business & Finance, Business Plus, The Sunday Times, The Irish News, Senior Times, and The Sunday Tribune.
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