Luxury cruise liner giant Cunard has appointed TUI UK & Ireland marketing head Katie McAlister as president.
Ms McAlister will join Cunard in August. She has been with TUI for 24 years.
Ms McAlister said: “This was an unrivalled opportunity to join an iconic travel company at a key point in its history. I am so looking forward to joining the team as it widens its appeal and expands its guest base whilst retaining its renowned luxury, signature touches.”
Carnival UK president Sture Myrmell said: “We are delighted to have someone of Katie’s calibre join Cunard at this vital time of expansion.
“Her commercial and operational experience as well as digital transformation expertise and strategic oversight will build on the current team’s exceptional work to ensure that Cunard’s brand and growth opportunities are maximised as we look forward to the introduction of Queen Anne next year.”
