Oscar-winning Spanish movie star Penélope Cruz has been announced as brand ambassador for Emirates.
Ms Cruz will feature in the Dubai-based airline’s latest ad campaign and brand collaboration, which will launch during the summer.
In exclusive behind-the-scenes footage shot onboard a signature Emirates A380 aircraft, Cruz revealed her passion for Emirates and the positive association she has with the brand.
“I’m thrilled to partner with Emirates after years of travelling with them on some of the most special trips in my life,” the actor said.
With a thought provoking theme of ‘travel is not just about the end destination; it’s also about how you get there’, the short ads show Cruz sampling all the exclusive luxuries that Emirates First and Business Class customers experience as they Fly Better, from a crafted beverage in the A380 Onboard Lounge, to an indulgent shower above the clouds, cheering for a football game shown on live TV, to relishing generous helpings of luxury caviar. In other spots, she enjoys the spacious seats in Emirates’ new Premium Economy Class.
The new TV spots will start to air globally from June 2023, in both English and Spanish.
Richard Billington, Emirates’ Senior Vice President of Brand and Advertising, commented: “Emirates is all about Flying Better, where the journey to your destination matters as much as the place itself. We take care of every detail in the Emirates experience and wanted a brand ambassador who reflects the Emirates brand – it needed to be someone classy, stylish, and having modern global appeal. Penelope was the perfect fit.”
Following in the footsteps of other globally successful ads such as Burj Girl and Jennifer Aniston onboard Emirates, Penélope Cruz will partner in the ad series to be aired globally on TV news channels, featured on Emirates’ own digital channels, with more joint activities to be announced over the coming year.