Jamaica will host the 2nd annual Global Tourism Resilience Conference, in Montego Bay, on February 17.
Since last year, that date has officially been Global Tourism Resilience Day – something which the Jamaica Tourist Board and the country’s Tourism Minister Edmund Bartlett successfully lobbied for to the UN.
“Global tourism resilience will once again take centre stage with key experts on building resilience in the industry. As tourism destinations continue to recover, it is critical that tenacity is a focus of planning and development to future proof the industry from any potential shock,” said Founder of the Global Tourism Resilience and Crisis Management Centre (GTRCMC) and Minister of Tourism, Hon. Edmund Bartlett.
Some of the topics that will be discussed include ‘Building Tourism Digital Resilience’, ‘Building Tourism Infrastructure Resilience’, and ‘Women in Tourism Resilience’ among other critical areas surrounding the theme.
As part of the conference agenda, on February 17, Global Tourism Resilience Day will be celebrated for the second time, recognising the official adoption by the United Nations on February 6 2023, of the resolution to observe the day each year. There will also be a tourism resilience awards gala to recognise individuals and organisations that have contributed to strengthening tourism globally.
“I am truly pleased that tourism resilience will be top of mind over the two-day period where we will get more insights into how destinations can better equip themselves in the face of disruptions. COVID-19 proved that adaptability is even more urgent, and we must act on this,” said Executive Director of the GTRCMC, Professor Lloyd Waller.
It is anticipated that over 200 delegates from across the globe will be in attendance in the heart of Jamaica’s bustling tourism capital.
“We are preparing to give attendees a warm Jamaican welcome which will leave an indelible mark. There is truly no better backdrop than Jamaica to host this mega conference,” said Director of Tourism, Donovan White.
The first Global Tourism Resilience Conference was held at the University of the West Indies in Kingston, Jamaica last year.