The agency officially launched this month with a focus on servicing food and hospitality brands’ online and social media needs. Food Social offers end-to-end campaign management from strategy planning, auditing and optimisation to content creation and editing.
Food Social works with some of Ireland’s top content creators, located throughout the country, to ensure a consistent stream of high quality content for their clients.
Food PR was established in 2010 when Managing Director, Olivia Collins, pursued her love of Irish food and redirected her PR agency, previously Those Two Girls PR, as one firmly focused on promoting Irish food.
Ms Collins said: “We were creating wonderful PR campaigns and clients simply did not know how to translate them into content for online use. So naturally we stepped in and offered social media as an add-on service. We were one of the first PR agencies in the country to offer social media services alongside our PR services.”
Food Social has now grown to have a dedicated team, a pool of content creators and it’s own distinct brand. Sarah Berney joined Food Social as the Head of Social Media. She is influential in the world of food in her own right and is the person behind The Hungry Nugget, a food-focused Instagram account with over 16,000 followers.
Ms Collins said: “It’s a very exciting time for the agency and Food Social is at the forefront of online communications, not just for food businesses but also for hotels, restaurants and hospitality in general. We have developed some fantastic partnerships and collaborations through the network we have developed over the years and matched with fresh creativity our clients are seeing real results in terms of visibility and brand growth. We genuinely care about the success of each client and ensure that the content we create directly correlates to and works towards the overarching business goals for each brand we work with.”
