Travel Nevada has appointed London-based integrated communications agency, Black Diamond, to manage their public relations, digital marketing, and travel trade activity in the UK & Ireland.
Located in the Western region of the United States, Nevada is defined by contrasts and offers visitors a rich history and diverse culture. Known for its arid desert landscapes, alluring casinos, and vibrant nightlife, ‘The Silver State’ is also home to a variety of pristine natural wonders including the Valley of Fire State Park, Lake Tahoe and Great Basin National Park, as well as quirky ghost towns, eccentric exhibitions and attractions. In an exciting year for the destination, 2023 sees the return of several annual events, including the World Human Powered Speed Challenge, Great Basin Astronomy Festival and the inaugural Las Vegas Grand Prix in November.
Yennifer Diaz, Market Manager at Travel Nevada commented, “We are delighted to be working with such an established and well-respected agency as Black Diamond. The UK is an important market to Nevada, and we are excited to execute some new and innovative programming that builds on our earlier successes and established brand presence we have built in the market to date”.
Black Diamond’s strategy will position Nevada as an aspirational tourism destination beyond Las Vegas, with a particular focus on increasing and encouraging visitation to regional Nevada. Targeting new and engaged audiences that align with Travel Nevada’s brand pillars, Black Diamond will boost awareness of Nevada’s attractions and its lesser-known regions through high-impact digital, travel trade, media, and consumer initiatives.
Jim Odoire, Managing Director, Black Diamond commented; “We are thrilled to be able to announce our appointment as Travel Nevada’s UK & Ireland communications agency and welcome a renowned destination to our ever-expanding portfolio of US clients. With our extensive knowledge of the Americas and outdoor pursuits, combined with our team of communication experts, we are delighted to be promoting Nevada in such an exciting year to inspire a new wave of British and Irish travellers.”
Part of International Tourism Group, Black Diamond provides expert leadership in travel and tourism public relations as well as travel trade, digital and consumer marketing within the sector. Black Diamond will manage the account alongside its wider portfolio of destination clients across Europe, Japan, the South Pacific, Australia, and the USA, including Seattle, Pittsburgh, Arizona, Colorado and California.
