BWH Hotels has appointed Joelle Park as Senior Vice President and Chief Marketing Officer, reporting to President and Chief Executive, Larry Cuculic.
As a key member of the executive team, Ms Park will lead the company’s global marketing, brand strategy, and communications, including oversight of the company’s award-winning loyalty programmes. She brings an extensive background in hospitality marketing, spearheading customer-centric programmes with a proven track record of success.
BWH Hotels owns and operates the Best Western Hotels and Resorts, SureStay Hotels and WorldHotels brands.
Ms Park said: “BWH Hotels is at an exciting chapter in its celebrated history and brand evolution, with a strong portfolio of diverse brands. I’m thrilled to be a part of the journey ahead.”
“I am passionate about brand building, from uncovering the essence of a brand’s purpose to crafting insight-driven marketing that drives performance. Each brand in the portfolio is special, making this an exceptional opportunity to curate those unique brand attributes into a compelling story to share with the world.”
Larry Cuculic said: “We are very excited that Joelle is joining our team. Her extensive marketing background, knowledge, and expertise will propel our future global success across our family of 19 brands and our strong loyalty programmes.”
“She is a tremendously strong leader who will effectively drive our collaborative global spirit and culture of inspiring travel through unique experiences.”
