HomeIrish NewsTourism Ireland Pushes Irish Golf Tourism Message at British Masters

Tourism Ireland Pushes Irish Golf Tourism Message at British Masters

Tourism Ireland, together with four tourism companies from Ireland, has been continuing to market Ireland as a golf tourism destination – most recently appearing at last week’s British Masters tournament at The Belfry.

One of the DP World Tour’s annual golf competitions, the British Masters attracts thousands of spectators each year. Tourism Ireland was reminding golfers that The Open will return to Royal Portrush in 2025 and Adare Manor will host the Ryder Cup in 2027.

At The Belfry, Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Our presence at this year’s British Masters is an excellent opportunity to remind golfers that Ireland offers some of the very best golf in the world, as well as spectacular scenery and fantastic experiences.

“Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting golfers from Britain and elsewhere around the world.”

In recent months, Tourism Ireland has been leveraging the tourism potential of golf tournaments in other important golf markets – including the Dutch Open in Cromvoirt, European Open in Hamburg, Scandinavian Mixed in Stockholm and International Open in Munich.

Tourism Ireland will also attend the Ryder Cup in Rome, PGA Championship in Wentworth and the Open de France in Paris, all in September, as well as the DP World Tour Championship in Dubai, in November.

Geoff Percival
Geoff Percival
Geoff has worked in business, news, consumer and travel journalism for more than 25 years; having worked for and contributed to the likes of The Irish Examiner, Business & Finance, Business Plus, The Sunday Times, The Irish News, Senior Times, and The Sunday Tribune.

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