Copenhagen is set to reward sustainability-savvy visitors with a number of perks, including free entry to some of the Danish capital’s top attractions, in return for travelling in a climate-responsible manner.
The policy will begin next week, on July 15, and will reward those visitors who actively use any of Copenhagen’s green initiatives – which include cycling, train travel and clean-up programmes.
As reward, the city is offering free access to certain museum tours, free kayak rentals, and even free meals.
“We must turn tourism from being an environmental burden into a force for positive change,” said Mikkel Aarø-Hansen, CEO of Wonderful Copenhagen – the tourism body for the Copenhagen region – told The New York Times.
