VisitPITTSBURGH has been awarded Destination Marketing Accreditation Program (DMAP) designation by Destinations International in recognition of the organisation’s commitment to industry excellence and meeting the industry standard for performance and accountability of destination organisations around the world.
The accreditation programme requires a destination organisation to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement.
The standards cover nearly all aspects related to the management and marketing of destination organisations including governance, finance, human resources, sales, communications, destination development and research.
“We are delighted to welcome VisitPITTSBURGH to our esteemed DMAP community,” said Don Welsh, President and CEO of Destinations International. “The relevance of destination organisations has never been more vital to the economic vitality of the places Destinations International members serve, and this industry accreditation is a benchmark for quality and performance. My gratitude extends to the DMAP Board of Directors for their dedication to our industry and their stewardship of this crucial programme.”
This marks the 17th year that VisitPITTSBURGH has received the DMAP designation.
“We’re thrilled to have VisitPITTSBURGH’s commitment to excellence recognized on a global scale,” said Jerad Bachar, President & CEO of VisitPITTSBURGH. “VisitPITTSBURGH has a tremendous team in place dedicated to the development, marketing and promotion of Allegheny County, and it continues to show across our global tourism brand, strong community partnerships and industry-leading initiatives.”
“Accreditation through DMAP underscores the critical role that destination organisations play in their communities,” stated Tania Armenta, President & CEO of Visit Albuquerque and chair of the DMAP Board of Directors.
“As custodians of their destinations’ brands, participation in DMAP underscores a destination organisation’s adherence to rigorous standards. This commitment is a clear signal to stakeholders that the organisation managing the destination brand possesses the necessary infrastructure and expertise to beneficially influence the visitor economy for both tourists and local residents.”
