HomeTravel NewsTravel Counsellors Reports Record Breaking Sales for Peak January Booking Period

Travel Counsellors Reports Record Breaking Sales for Peak January Booking Period

Travel Counsellors has reported record-breaking sales over the peak January booking period.

Group sales for January hit £125m, up 12% on the previous year and up 68% on pre-pandemic levels, marking it as the best January and best ever sales month in the company’s 30-year history – ending a record quarter.

Travel Counsellors Ireland with 80 Travel Counsellors, supported by the team at the Cork Office also broke records, contributing over €7.5m in January, with Wednesday 31st clocking in as the 2nd best day ever in the company’s 18-year history in Ireland.

Eight Irish Travel Counsellors achieved record sales each of between €200,000 and €300,000, while a further 25 recorded sales of over €100,000, while every Travel Counsellor in the country contributed to the massive record set for the month.

The top five leisure destinations for Ireland’s Travel Counsellors and customers, booked in January were Spain, USA, Cruise, Thailand, Italy and Greece. 

Corporate sales were up by 45% over prior year.

Cathy Burke, MD at Travel Counsellors commented: “We are so delighted to be reporting another record breaking month and it’s down to the dedication and hard work of our community of Travel Counsellors, support team colleagues both in Ireland and overseas, and our valued supplier partners who have worked tirelessly as one team to care for each other and our customers.”

Travel Counsellors’ unique model and in-house booking platform Phenix, enables business owners to pull together every component needed to tailor make a booking and to have more control over each and every booking made.

Bernie Whelan, Business Development Manager said: “At the heart of everything we do is our commitment to looking after our people and ensuring that our community feels supported. We do this by empowering business owners to scale in a way that suits them, and to earn more than they ever thought possible”.

Ciara MacConnell, Corporate Manager added: “We’re now looking forward to the rest of the year and maintaining our momentum beyond January as we continue to delight more Travel Counsellors, customers and corporate clients. On a personal note, I look forward to growing our Corporate offering and promoting our sustainability footprint”.

Geoff Percival
Geoff Percival
Geoff has worked in business, news, consumer and travel journalism for more than 25 years; having worked for and contributed to the likes of The Irish Examiner, Business & Finance, Business Plus, The Sunday Times, The Irish News, Senior Times, and The Sunday Tribune.

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