Shannon Airport has been named Ireland’s best airport brand.
The ranking is part of the annual RED C Brand Reaction Index.
Overall, Shannon Airport ranked 54 out of more than 100 top Irish brands and was the highest ranking Irish airport brand in the list – comfortably outranking Cork Airport (58th position) and Dublin Airport (85th).
Other aviation rankings included Aer Lingus in 13th place, and Ryanair in 71st.
RED C conducted the index among 170 brands across 22 sectors, to see which brands have the highest connection with consumers.
Tim Ryan, Head of Brand and Marketing at The Shannon Airport Group said: “It is fantastic to see we are ranked as the top airport brand in the country, and this really acknowledges the work across all our departments here in the airport. It is because of this, that people associate such positive emotions and meaningful connections with Shannon Airport.”
Jane Dunleavy, Associate Director at Red C said: “We do this Brand Reaction Index study to test if a brand has a strong enough emotional connection to drive positive feelings. Our work suggests that strong emotional connects are vitally important as one of the key shortcuts to deliver brand choice. The higher the BRI score, the more likely a brand is to be chosen versus competitors.”
The top ranking brands in the country, according to the index, are Cadbury Dairy Milk, Tayto and Lidl, in that order.
