HomeTravel NewsPrague Looking to Copy Guinness Storehouse Success with Pilsner Urquell Exhibition

Prague Looking to Copy Guinness Storehouse Success with Pilsner Urquell Exhibition

The Czech Republic’s leading beer brand Pilsner Urquell has opened a new tourist attraction in Prague, Pilsner Urquell: The Original Beer Experience.

It tells the story of the beer brand through an interactive audiovisual exhibition, which also explores the beer’s brewing process.

The multimedia and multi-sensory tour is based in the historic building of the original headquarters of the Prague Central Bank in Wenceslas Square.

The Czech tourist board is hoping the 90-minute tour will mirror the success of beverage-themed brand experiences such as the Guinness Storehouse in Dublin and the Heineken Experience in Amsterdam

Geoff Percival
Geoff Percival
Geoff has worked in business, news, consumer and travel journalism for more than 25 years; having worked for and contributed to the likes of The Irish Examiner, Business & Finance, Business Plus, The Sunday Times, The Irish News, Senior Times, and The Sunday Tribune.
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