Limerick Travel – a leader in inbound and outbound tourism to and from Ireland for more than 50 years – has acquired the B&B Ireland booking distribution platform.
The move marks a significant milestone in Limerick Travel’s ongoing commitment to offering a wide range of tourism products to its overseas clients and trade partners.
Limerick Travel said it is committed to ensuring a seamless transition for B&B owners, trade partners and clients.
Current customers of B&B Ireland and B&B owners can expect uninterrupted service and support during this transition, it added.
The platform will continue to operate under the B&B Ireland brand.
B&B Ireland has been involved in the promotion of bed and breakfast properties in Ireland for over 52 years. It offers hundreds of independently owned, quality assured Bed and Breakfast homes on the island of Ireland, giving clients the perfect way to see and capture the real Ireland.
Limerick Travel has been one of the earliest supporters and promoters of the B&B product and said it welcomes the opportunity to expand the brand.
“We are excited about the possibilities that this acquisition brings to Limerick Travel,” said Peter Brazil, Managing Director of Limerick Travel.
“By combining our strengths and expertise, we are well-positioned to operate and further develop the B&B tourism product for the years ahead using over 50 years’ experience to grow the platform.”
Helena Healy, Chief Executive B&B Ireland said: “For the B&B Sector and B&B Ireland Members, this development secures the future of the International Trade and Consumer visitors into Ireland continuing to experience this very special product that is an important part of the Irish tourism experience”
