Emirates’ latest B777-300ERs offer larger touchscreen monitors in all three classes – up from 23” to 27” in First, up from 17” to 20” in Business, and up from 10.9” to 12.1” in Economy. The new screens feature high definition resolution, developed by Panasonic Avionics Corporation, making it one of the world’s first commercial airlines to install such state-of-the-art technology. With the new cutting-edge HD-enabled screens, Emirates passengers will now enjoy video content in bright, vivid colour and ultra-sharp detail.
The Business Class walnut-coloured handheld unit is slimmer and lighter and contains easy-to-follow touchscreen graphics for seat use and other categories (settings, search, navigate, channel) as well as a ‘start ICE’ function.
The new hardware will complement Emirates new, enhanced Graphical User Interface, developed by Panasonic and Emirates, which was recently launched and designed specifically to make content and system features easier to navigate – bringing the huge range of choice across information, communication and entertainment to the passenger’s fingertips. Through a choice of over 1,300 channels of entertainment, including over 300 movies from around the world, hundreds of TV choices and thousands of music tracks from contemporary to classical, ice Digital Widescreen provides passengers with one of the world’s best inflight experiences.
The GUI, which is unique to Emirates, includes a wide range of advanced capabilities that enhances the distinctiveness and elegance of Emirates’ inflight system, ice Digital Widescreen. The new experience includes the ability to move around the entertainment system by ‘swiping’ or ‘scrolling’, just like a consumer tablet device, and discovering the vast library of media and entertainment that is available on Emirates, send SMS and email messages, explore the moving map application, watch the inflight landscape cameras, and access live text news.
The enhanced screens and GUI will be introduced on all new Boeing 777s joining the Emirates fleet and subsequently over the next year on Emirates’ A380 aircraft. The system will be available in all classes of service, an Emirates standard.
“Emirates’ goal is to ensure maximum comfort and choice for passengers during their inflight entertainment, communications and inflight experience,” said Adel Al Redha, Executive Vice President Operations and Engineering. “In this, like other areas of its operation, Emirates seeks to lead the industry, enabling our customers to get the very most out of their Emirates journey.”
Children’s Toys
As a top airline for family travel, the new ice system is an integral part of providing an entertaining experience to Emirates’ young ‘globalistas’. The children’s travel experience will soon be further enhanced with a complete range of new toys aimed at pre-school and older children.
Pre-school children can look forward to a range of colourful monster characters in the exclusively designed ‘Fly With Me Monster’ collection. For older children, Emirates will soon offer a range of new products, co-designed with iconic brand Quicksilver, which include a branded travel journal, wallet and playing cards.
This new offering, along with an existing dedicated children’s menu onboard with its own colourful livery, will provide for an entertaining and memorable travel experience for Emirates’ young passengers.
