| Formula 1 motor racing’s governing body the Fédération Internationale de l’Automobile (FIA) has signed a global partnership with online booking platform Booking.com. The deal is via its FIA-led One Road programme – the FIA’s loyalty programme, that gives participating FIA Clubs access to a selection of benefits that the FIA negotiates with partners at a global level. One Road’s aim is to aggregate the purchasing power of the Clubs and negotiate on their behalf to get better offers than the ones they could have obtained individually. As part of the agreement, FIA Clubs participating in One Road will give their members access to special discounts across properties listed on the leading digital travel platform. Mobilité Club France and the Österreichische Automobil-, Motorrad- und Touring Club (ÖAMTC – Austria) will be the first FIA Clubs to promote the deals of this new One Road partnership to their members. Booking.com’s Regional Director Marketing – Partnerships, Xaveer Fluitman, said: “We are excited to be partnering with the FIA and to be part of the FIA-led One Road programme. This partnership directly supports our vision to make it easier for everyone to experience the world,connecting the Clubs’ members with great deals across over 28 million listings available on the Booking.com platform.” FIA Secretary General for Automobile Mobility and Tourism Jacob Bangsgaard said: “We are very proud to have Booking.com as a partner of One Road. The partnership will benefit our Clubs — by enabling them to promote tourism for all, increase their attractiveness and work with a leading digital global travel company — as well as their members — by giving them access to exclusive discounts. We look forward to seeing more FIA Clubs joining and further expanding the reach of our collaboration with Booking.com.” |
F1 Governing Body FIA Enters Partnership with Booking.com
