Eurosport – the pan-European sports television channel – has partnered with the Canary Islands Tourist Board to promote the Spanish-owned archipelago as the perfect destination for professional athletes, semi-professional athletes and teams looking for the optimum conditions to prepare for upcoming competitions.
The partnership has produced a new multi-channel marketing campaign called Canary Islands. One goal, one destination, all-year round.
The campaign will be fronted by three legends of sport who will offer their expertise, insights and analysis during Eurosport’s coverage of Paris 2024:
- Spanish seven-time Grand Tour winner, Alberto Contador.
- Hungarian three-time Olympic swimming Champion and World Record holder, Katinka Hosszu.
- Team GB World Champion and Olympic silver medallist, Iwan Thomas.
As part of the campaign, Eurosport and the Canary Islands Tourist Board will produce one sixty-second TVC in addition to three short-films focussing on the eight Canary Islands, one sporting icon and one discipline. Contador, Hosszu and Thomas will take viewers on a thrilling journey that will combine the stunning landscapes of the Canary Islands with its challenging terrains, immersing them into the training regimes of world-class athletes and highlighting the benefits of the archipelago as an ideal training place.
Mike Rich, Head of UK & Ireland and International Ad Sales and Brand Partnerships, at WBD Sports, said: “Through Eurosport’s unrivalled collection of channels, we’re delighted to offer a platform to the Canary Islands Tourist Board that will bring to life the paradise of professional sports tourism through our team of sports experts and their unique insights”.
“With all eyes set to be on the sporting world next year, we’re in a unique position to offer brands unparalleled visibility across Europe, leveraging our unmatched reach and expertise to connect with sports fans and athletes alike.”
Jessica de León, Minister of Tourism and Employment for the Government of the Canary Islands added: “It makes complete sense that the Europe’s leading sports platform and Europe’s leading training destination collaborate to launch an international campaign during what is shaping up to be an incredibly busy year of elite sport that includes the Olympic Games from Paris.”
José Juan Lorenzo, Managing Director of the Canary Islands Tourist Board, said: “With this campaign we are telling the world that the Canary Islands has it all if athletes want to perform better: First class facilities, high-altitude training options in pleasant weather conditions all year-round and environmental factors which stimulate a faster recovery time.
“Partnering with a brand like Eurosport it is always well received as these huge collaborations reinforce our positioning as the best training destination in Europe.”
Produced in French, English, German, Italian and Spanish, the ‘Canary Islands. One goal, one destination. All year-round’ campaign premieres on 24 April on Eurosport’s linear and digital platforms.
