Emirates has renewed its sponsorship of iconic Portuguese football club Benfica for another five seasons, up until 2029.
Emirates is one of the top corporate sponsors in sport, and football in particular and has been collaborating with the Lisbon-based club since 2014.
This renewal marks a significant milestone in the relationship between the club and the airline who have been collaborating for over a decade with a shared passion for excellence.
Emirates became Benfica’s Official Airline Partner in 2014 and one year later deepened the partnership with the club by prominently featuring its iconic branding on the front of Benfica’s red jerseys. This new contract, the longest and most significant signed to date in Benfica’s history, will continue with a refreshed focus, carrying the updated “Fly Better” branding on the kits.
Boutros Boutros, Executive Vice President of Corporate Communications, Marketing and Brand at Emirates said: “We see the extension of our partnership with Benfica as an opportunity to take the fan experience of the club’s passionate supporters in Portugal and around the world to a new level, as we grow and deepen our association with one of the most successful clubs in European football history. It’s also about our investment in Portugal, an integral part of our European network and a destination we’ve been serving for over 10 years, and this partnership illustrates our long-term commitment to the country.”
