HomeTravel NewsEmirates Extends Marketing Partnership with International Cricket Council for Further 8 Years

Emirates Extends Marketing Partnership with International Cricket Council for Further 8 Years

Emirates has extended its global partnership with cricket’s governing body, the International Cricket Council (ICC), for a further 8 years up to 2031.

The long-standing partnership, already in its third decade, is set to become one of the most established in world sport and extends to 28 ICC men’s and women’s events until 2031, including the Cricket World Cup, T20 World Cup and Champions Trophy.

The announcement of Emirates as a Premier Partner comes ahead of the ICC Men’s T20 World Cup 2024 which will be hosted in the West Indies and the United States next month, an event at which the global airline will be highly visible and active.

Adnan Kazim, Deputy President, and Chief Commercial Officer at Emirates said: “Emirates’ association with cricket has helped us reach new fans around the world and support the growth of the game. Our partnership with the ICC is one of the most established in our global sports sponsorships portfolio and we are pleased to reaffirm our commitment to the sport and to enthusiasts worldwide by extending our association for another eight years.

“Cricket is a sport that deeply connects with fans across the world, and we’re pleased to align with the ICC who shares our commitment to provide fans with unique experiences in the coming years across geographies and share in the passion of the hundreds of millions who follow the sport, many of whom are our customers. Through our sponsorship of the ICC we are able to connect with fans and communities across key markets in our global network including in Asia, Australasia and the UK. We are also excited that our renewed partnership kicks off with the ICC Men’s T20 World Cup 2024 next month, to connect with the cricket fan base in the US.”

ICC Chief Executive, Geoff Allardice said:  “We are delighted to renew our partnership with Emirates, as we continue our efforts to develop and grow the game around the world. Emirates has long been a valued partner in our journey and as a leading global brand, we continue together to connect people from all corners of the world through cricket. This long-term renewal signifies new opportunities in our partnership starting with the ICC Men’s T20 World Cup in the West Indies and United States next month.”

Geoff Percival
Geoff Percival
Geoff has worked in business, news, consumer and travel journalism for more than 25 years; having worked for and contributed to the likes of The Irish Examiner, Business & Finance, Business Plus, The Sunday Times, The Irish News, Senior Times, and The Sunday Tribune.

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