Emirates has signed up as the Official Airline Partner of the Wimbledon Tennis Championships.
The deal means Emirates is now a sponsorship partner of all four tennis Grand Slam tournaments – already being the official airline of the Australian, French, and US Opens.
This year’s Wimbledon takes place from July 1-14; with Spain’s Carlos Alcaraz; and Czechia’s Markéta Vondrousová Men’s and Women’s defending champions respectively.
Emirates has been the Official Airline of the ATP Tour since 2013 and Premier Partner since 2016.
Sir Tim Clark, President Emirates Airline, said: “From hard court to grass court – we’re proud to be growing our presence in the world of tennis. Wimbledon is a major sporting event viewed by millions around the world, and we’re delighted to be associated with such a well-respected brand.
“Emirates has always been a supporter of tennis and as a sponsor of all four Grand Slams – our commitment to the sport is as staunch as ever. We look forward to serving up world-class tennis action this summer, and to celebrating the very best of tennis with fans from all over the world.”
Through the partnership, Emirates will enjoy a wide-range of benefits including: on-court branding in Centre Court and No.1 Court; on-site activations to engage with tennis fans; marketing, digital, and social media rights; hospitality tickets; and an opportunity for the airline to join the popular ‘Wimbleworld’ on the metaverse platform, Roblox, with Emirates’ branded tennis courts and obstacle courses.
Emirates and Wimbledon will also join forces to support social impact initiatives across the UK. Under the partnership, a multimillion-pound “Force for Good” fund will be created to support and promote initiatives that positively impact society and support local communities. Further details on this fund will be announced during 2024.
