Travel Nevada has unveiled a new brand campaign with the slogan ‘GET A LITTLE OUT THERE’, describing the initiative as a call to action for the wild-at-heart.
The colourful new campaign aims to change the perceptions surrounding the state, to show there is more to the destination than Las Vegas and Reno by sharing the heart of Nevada and its unfamiliar characteristics.
Highlighting key attractions that resonate with Travel Nevada’s personality traits, including offbeat, creative and independent, the campaign assets are “playful, focusing on the odd, sentimental and inspirational using messaging to encourage travel throughout the state at the travellers own pace”.
Nicole Orsua, Chief Industry Development Officer at Travel Nevada commented: “We’re thrilled to introduce our GET A LITTLE OUT THERE campaign…which inspires travellers to explore Nevada’s wild side, from the state and national parks, and historic ghost towns, to embarking on one our epic 10 road trips. We’re inviting travellers to march to the beat of their own, offbeat rhythm.”
Susan Mowers, Creative Director for Travel Nevada, added: “We developed a mantra for this creative concept that captures the mindset of real travellers. The messaging serves as a call to action for the wild-at-heart. Those with the doing spirit the state requires, and emphasises the curious contradictions, excitement, adventures, and wide variety of activities that Nevada offers visitors.”
The campaign incorporates attractions for all types of travellers to enjoy, from thrilling outdoor adventures and outdoor art exhibitions to road trips and rock climbing suitable for solo travellers, families and groups.
Known for its arid desert landscapes, alluring casinos, and vibrant nightlife, ‘The Silver State’ is also home to a variety of pristine natural wonders including the Valley of Fire State Park, Lake Tahoe and Great Basin National Park, as well as quirky ghost towns, eccentric exhibitions and attractions.
In an exciting year for the destination, 2024 celebrates the 160th anniversary of the state.
