Delta Air Lines has unveiled the Fly Delta app for iPad, part of a US$140 million investment in technology implemented by the airline. The launch of the app is latest in a phased rollout of a significantly improved online and digital customer experience that also included the 2012 launches of the new delta.com in November and revamped self-service kiosks in September.
The app features a ‘Glass Bottom Jet’, through which customers have the ability to view the ground below in a unique way that includes maps, social networks and Internet content while connected to the Internet on any of Delta’s more than 800 wi-fi-equipped aircraft. The app also includes travel planning tools to book a trip, destination guides, flight check-in, an interactive trip map and the ‘What’s Next’ feature to help guide customers to the next point in their journey.
“Our goal is to simplify the digital experience across the touch points where our customers already spend their time by making their interactions with Delta easy and intuitive,” said Glen Hauenstein, Delta’s Executive Vice President – Network Planning, Revenue Management and Marketing. “The incredible functionality and innovation found in the new iPad app embodies all that we are doing to further improve the digital experience customers have with Delta. All of this represents the largest investment to delta.com and digital technology in more than a decade.”
A new, redesigned Fly Delta app for iPhone has also been released that offers the ability to book tickets and other features including integration with Passbook and iPhone 5 features. The Fly Delta app for Android will be updated in early 2013.
