Celebrity Cruises has announced its enhanced Captain’s Club loyalty programme. Based on guest feedback, the new programme includes two new, additional levels of status and rewards beyond the existing ‘Elite’ level, which is the highest level of membership in the brand’s current four-tiered programme. Guests can also accelerate their progression through the loyalty tiers with a new Club Points system that recognises the stateroom category as well as the days spent onboard. 
Effective on sailings commencing after 25th November 2013, the new Captain’s Club will offer a six-tier programme. The Club’s current levels of ‘Preview’, ‘Classic’, ‘Select’ and ‘Elite’ will remain, with two new tiers – ‘Elite Plus’ and ‘Zenith’ – each with their own unique set of benefits and privileges:
- Members who achieve the new Elite Plus status will receive broader benefits, including additional beverage and speciality dining discounts, complimentary 200-minute Internet packages, complimentary cappuccinos, lattes and more.
- Members who achieve Zenith status will receive benefits and perks befitting this ultimate level of membership, such as access to Michael’s Club Lounge (available fleetwide in 2014), a complimentary premium alcoholic beverage package, complimentary laundry, a 1,600-minute Internet package, and other benefits.
Members’ previous cruise credits will be automatically converted into Club Points, and members will retain all of the benefits they earned in the programme to-date – with no expiration. In many cases, guests may automatically become members of Celebrity’s new Elite Plus or Zenith tier. It is important to note that no current members will lose any of the benefits they enjoy today. Full programme details are available at www.celebritycruises.ie/captainsclub.
“At a time when many loyalty programmes are cutting back on benefits or making it more difficult to redeem rewards, we are thrilled to do just the opposite,” said Lee Moreau, Celebrity Cruises’ Director of Loyalty. “Guest loyalty is the cornerstone to any successful business, and that’s why, at Celebrity Cruises, we make our guests the centre of our attention. We hope this reinvigorated programme will show our guests even more vividly how much we appreciate their loyalty, and allow us to welcome them back onboard even more frequently.”
Captain’s Club members can now access exclusive special pricing through the Captain’s Club portal on the Celebrity Cruises website, www.celebritycruises.ie. By simply entering their name and Captain’s Club member number on the site, they can instantly see available loyalty pricing.
