The state of Arizona has launched a new tourism campaign focusing on its rich wine heritage.
March has been officially proclaimed Arizona Wine Month, marked by the new campaign to highlight the state’s award-winning wines, winemakers and wine regions. Arizona Office of Tourism launched its new campaign at the beginning of the month to increase awareness among residents and visitors.
The campaign uses social media posts, digital advertising and billboards to deliver a glimpse into the personal process of making Arizona wine. This close look at award-winning vintages crafted by Arizona winemakers communicates that there is a story in every glass and that Arizona wine is exceptional, not exclusive.
“Arizona Wine Month is the perfect opportunity to showcase the award-winning wines and wonderful experiences awaiting visitors to our wine regions,” said Lisa Urias, director of the Arizona Office of Tourism. “In one glass, you’re enjoying a unique Arizona terroir created by monsoon rains, unique desert climates and a long growing season, all harnessed by Arizona’s master vintners.”
Arizona’s growing wine industry attracts almost 600,000 visitors to vineyards and tasting rooms and attracts around €30m in spending annually. The industry, which features three American Viticulture Areas (distinct wine regions) and more than 120 wineries and tasting rooms across the state, gives visitors an unexpected and intriguing reason to visit Arizona or extend their trips once they’re here.
“Each vintage of Arizona wine connects the person enjoying it to the region in which it was grown and the winemakers who created it,” said Kent Callaghan, president of the Arizona Wine Growers Association and founder of Callaghan Vineyards. “As Arizona winegrowers, we’re excited to partner with the Arizona Office of Tourism to share our state’s wine regions and experiences.”