Tourism Ireland has appointed Aidan Power director of marketing.
Mr Power will take up the contract post at the end of February and will be based in Tourism Ireland’s office in Dublin. He will be responsible for strategy and insights, driving the organisation’s marketing communications, creative and media strategy, as well as partnerships forward, in order to deliver on ambitions to increase the value of overseas tourism to the island of Ireland.
He will lead the development of content to inspire potential visitors. Aidan will collaborate with Tourism Ireland’s international teams, as well as with tourism industry and government partners.
Commenting on the appointment, Alice Mansergh, Tourism Ireland’s Chief Executive Designate, said: “I am delighted to announce the appointment of Aidan Power to this key strategic position in our organisation, following an extensive competition with a strong international response. He brings a wealth of experience and a very strong track record of achievement to the role. He takes up this important post of Director of Marketing at an exciting time, as Tourism Ireland works to increase the value of overseas tourism to the island of Ireland, sustainably supporting economies, communities and the environment.”
Prior to joining Tourism Ireland, Mr Power was Director of Marketing, Communications and Corporate Affairs at KBC Bank Ireland; and before that worked at EBS Building Society and Musgraves.
