One of Italy’s leading tour operators, Cocktail Viaggi, and 15 of its top-producing travel agents, have been visiting Ireland – as guests of Tourism Ireland and Fáilte Ireland.
The aim of the action-packed fact-finding visit was to educate and enthuse the travel professionals about some of the many great things to do and see in Ireland – so they are better equipped to sell the destination to their clients when they return home.
The group’s action-packed itinerary included places like Newbridge Silverware Visitor Centre, Blarney Castle, Nano Nagle Place, Franciscan Well Brewery, House of Waterford Crystal, Waterford Treasures, Christ Church Cathedral and the Guinness Storehouse.
Marcella Ercolini, Tourism Ireland’s Manager Italy, said: “We were delighted to invite this Cocktail Viaggi group to visit Ireland. There really is no substitute for being able to come here and experience what Ireland has to offer at first-hand.
“Fact-finding visits like this are a key element of the work that Tourism Ireland undertakes with the important travel trade in Italy. Our aim is that when they return home, the travel agents will be even more enthusiastic about the destination, helping to secure a greater share of their business for Ireland in 2024 and beyond.”
