UK television host, Dermot O’Leary – whose parents hail from Co Wexford – will front a new ITV series, called Dermot’s Taste of Ireland, promoting Ireland in Britain.
Filming for the five-part series is currently taking place in Kinsale, Cork city, Wexford, Dublin and Belfast, and is supported by Tourism Ireland.
The series will follow O’Leary as he tours, tastes and bakes his way around the island of Ireland, meeting with local food producers, chefs and restaurateurs along the way.
It will be seen by millions of people across Britain when it airs on ITV1 and on ITV’s streaming platform, ITVX, later this year.
Alice Mansergh, Chief Executive of Tourism Ireland, said: “Tourism Ireland was delighted to support the production of this new five-part series, Dermot’s Taste of Ireland. With millions of people across Britain set to tune into the series later this year on ITV1 and on the streaming service ITVX, it’s a great way to shine a spotlight on the island of Ireland – showcasing our delicious local produce, wonderful culinary offering and beautiful landscapes.
“Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of promotional activity, to encourage travellers in Britain, and elsewhere around the world, to put the island of Ireland on their holiday wish-list.”
