Cruise giant Royal Caribbean has upgraded and refreshed its corporate identity with a modernised logo, while still retaining its iconic crown and anchor emblem.
Jennifer Callister, Royal Caribbean’s Head in Ireland, said: “The most powerful brands in the world have an icon. A brand symbol that they are known for. Royal Caribbean’s is the Crown & Anchor – and further elevating this symbol is one of the key goals for the brand.
“In recent years we have taken intentional steps to bring standalone visibility to the Crown & Anchor, increasing its size on the side of new ships, and showcasing it in heroic ways in our advertising, merchandise and more.
“As we continue this journey to elevate our brand in the larger vacation landscape, it’s time to elevate the Crown & Anchor by simplifying the complex elements around it. A new modernised logo design unleashes the Crown & Anchor from the constraints of the previous logo while presenting the Royal Caribbean name with modern, yet timeless typography.”
