Air New Zealand has launched a new safety video, steeped in creativity and culture. The story-line in the video is centred on The Tiaki Promise. This is a promise which encourages New Zealanders and its visitors to care for, and show respect towards the land, its culture and its people.
The story follows Tiaki, a young man who boards a waka rererangi (flying canoe) and sets off on an adventure across Aotearoa. With the help of Air New Zealand and Julie (a character that embodies the rest of New Zealand), he visits four Māori guardians including Papatūānuku (the land), Tangaroa (sea), Tāne Mahuta (forest) and Ranginui (sky). Along the way he seeks advice from these guardians on how better to look after them.
” Our safety videos are world renowned and through them, we have an opportunity to educate and inspire ourselves, our customers and Aotearoa on the importance of Tiaki and everything it stands for. It’s about being good hosts, and good visitors” said Air New Zealand General Brand and Marketing Manager, Jeremy O’Brien.
The airline worked closely with the New Zealand Māori Arts and Crafts Institute to design the waka and its carvings. From there it was taken to the various filming locations and flown on wires to create real shadows and textures for post-production.
Tiaki and the Guardians will be rolled out across Air New Zealand’s international and domestic fleet from Monday, 9 May 2022.
