Zürich Tourism has appointed Black Diamond as its PR representation agency for the UK and Ireland, marking the destination’s first dedicated representation in the market and a significant milestone in its international growth strategy.
The partnership signals Zürich’s ambition to build standout destination awareness and establish itself as Europe’s leading cultural city escape, positioning the city as a compelling alternative to other short-haul alternatives. Black Diamond’s remit will focus on elevating Zürich’s profile among UK and Irish consumers, ensuring the city becomes a top-of-mind choice for culturally curious travellers.
An integrated communications strategy will spotlight Zürich’s distinctive character, highlighting its creative and cultural scene, acclaimed gastronomy, and enviable proximity to nature. From world-class galleries and design to lake swimming, alpine access and a progressive food scene, storytelling will emphasise Zürich’s unique balance of luxury, creativity and outdoor escape.
In addition, Black Diamond will position Zürich as an ideal pre- and post-stay destination for river cruising, skiing and wider European touring, strengthening its role as both a gateway and a destination in its own right.
Activity will span a full-service approach, including press office, influencer-led campaigns, group and individual press trips, brand and media partnerships, and live events designed to connect Zürich with key cultural and travel tastemakers.
Milica Vujcic, Media Relations Manager Market UK, commented: “This is an exciting moment for Zürich as we establish our first dedicated presence in the UK and Ireland. The city has an incredible story to tell – one that may surprise people – and Black Diamond’s expertise will help us increase awareness on what makes Zürich such a distinctive and inspiring city-break for curious travellers.”
Jim Odoire, Managing Director at Black Diamond, added: “Zürich is at a pivotal point in its international journey. With its cultural depth, progressive mindset and unique access to nature, the city has all the ingredients to rival Europe’s most celebrated destinations. We’re proud to be partnering with Zürich Tourism at this moment and look forward to building strong visibility, advocacy and long-term impact in the UK and Ireland.”
The appointment represents another milestone for Black Diamond, as the agency continues to expand its European portfolio and strengthen its position as a leading partner for destination brands entering and scaling in competitive international markets. Zürich Tourism becomes Black Diamond’s fifth European destination client, further cementing the agency’s footprint across the region.
