Greece-focused hotel group ZEUS International Hotels & Resorts has announced a strategic rebranding – including a new corporate identify and a new layered architecture for its portfolio of properties.
These see three new categories introduced: ZEUS Flagship, ZEUS Eleva and ZEUS Essence which will cater for diverse traveller profiles and tastes.
The announcement marks a milestone moment for the Group, aligning with its ambitious 2025–26 investment plan, new developments, and upgraded guest experiences across Greece, Cyprus, Romania, and Italy.
“Our strategic rebranding, developed in co-operation with world-leading brand specialists Landor, reflects our commitment to driving change in the tourism industry and continuously innovating. The Group’s new philosophy centres on keeping the sense of discovery alive one place at a time, developing a connected international community around hospitality and promoting simplicity and authenticity as core principles guiding its renewed operational approach,” said the Zeus Group’s CEO, Haris Siganos.
What each new category means:
- ZEUS Flagship – Emblematic hotels in strategic locations of cultural, business or tourist importance, ambassadors of the new brand.
- ZEUS Eleva – The premium collection that expresses the top-notch ZEUS hospitality experience.
- ZEUS Essence – The most authentic form of hospitality, hotels designed for travellers who seek a genuine connection with the destination and its people and capture the Mediterranean way of life.
