The ingenious folk at Bahrain Tourism & Exhibitions Authority (BTEA) lit up World Travel Market (WTM) London this week, bringing some brightness to the skies outside ExCeL London with a radiant display of LED “Sun”brellas designed to mimic sunlight – bringing a burst of winter sun to WTM and lifting spirits in true Bahraini style.
As part of efforts to expand Bahrain’s presence in the UK and Ireland market, Sally Sedky, Head of Marketing at Bahrain Tourism & Exhibitions Authority and Areej Yaseen, Tourism Marketing Specialist at BTEA, were championing the warmth and accessibility of the unique island nation, the Gulf’s only archipelago, known for its pristine beaches and hospitality, just a 6.5-hour flight away from London.
