Irish digital marketing agency Vroom Digital has been recognised at the Global Search Awards 2025, taking home Best Use of PR in a Search Campaign (Small) for its work with EPIC The Irish Emigration Museum.
The campaign, “The Love Story Before Love Story”, uncovered Taylor Swift’s Irish roots and transformed it into a compelling story that captured media attention, generated high-quality coverage nationally and internationally, and sparked online conversations – all while connecting audiences to a meaningful heritage narrative. The award highlights the power of strategic PR combined with creative storytelling to drive engagement and visibility in a competitive digital landscape.
This win caps off a bumper year for Vroom Digital, having been recognised across multiple prestigious awards. Earlier this month, the agency won the DMA Award for Best Small Agency, and it also received a Bronze Award in Best in Government and Non-Profit for its work with UNICEF Ireland. The team has also been celebrated at other major industry awards throughout 2025, including the European Search Awards and The Spider Awards, highlighting a year of creativity, collaboration, and outstanding results.
Shane Curtin, CEO & Founder of Vroom Digital, said: “2025 has been an incredible year for our team. Winning at the Global Search Awards is not just a celebration of this campaign, but of the creativity, collaboration, and dedication of everyone at Vroom. I’m especially proud of the leadership of Niamh Waters, our Head of PR, whose strategic direction has shaped multiple award-winning campaigns this year. A special mention also goes to our partners at EPIC The Irish Emigration Museum and The Public House, whose expertise and creativity were central to bringing this story to life. From building campaigns that connect with audiences to delivering measurable results, our team has shown what’s possible when smart strategy meets great storytelling. This year has been full of milestones, and we’re excited to continue pushing boundaries in 2026.”
