
Vox Group, the global leader for innovative solutions in tourism and culture, proudly sponsored the ITOA (Inbound Tourism Operators Association of Ireland) conference lunch held last Wednesday at Dublin’s iconic Teeling Distillery.
The event provided a platform for Vox Group’s chief marketing officer, John Boulding, and newly appointed Ireland business development director, Rebecca Kelly, to share insights into Vox’s extensive range of solutions, including the latest Vox AI live translation for multilingual group tours, and ambitious growth plans in the Irish market.
In the evening, Vox hosted a dinner for key industry partners at Dublin’s prestigious Intercontinental Hotel, where discussions highlighted the group’s strategic focus and product innovations tailored specifically for the evolving tourism landscape.







Vox Group’s robust technological approach includes pioneering AI-driven real-time translation capabilities for group guiding across over 50 languages, offering truly global solutions that resonate with contemporary travel trends and technology adoption accelerated by the pandemic.
“Travel operators today require flexibility, scalability, and reliable futureproofing,” noted Massimo Primerano, managing director of the Vox UK and Ireland offices. “Our continuous innovation and unwavering commitment to customer satisfaction position Vox perfectly to meet these demands.”
Vox’s dedication to sustainability was also a focal point, highlighting their circular economy approach with recyclable materials and responsibly recycled non-reusable earpieces.
With over 30 million annual users across 150 countries, Vox is offering Irish operators an exclusive first-time user trial opportunity, enabling firsthand experience of their leading-edge group guiding solutions.
Industry members keen to explore Vox’s offerings further were warmly encouraged to engage directly with the team, setting the stage for enhanced partnerships across Ireland’s vibrant tourism sector.
Get in touch: [email protected]
Or visit www.voxgroupglobal.com




