This September the tourist board is bringing the best of Greater Palm Springs to the UK and Ireland as they take a vintage airstream on a road trip around the region
As part of the #palmspringsroadtrip campaign, Visit Greater Palm Springs will be touring a branded airstream trailer, converted into a quintessential Palm Springs midcentury modern living space, around the UK and Ireland to educate consumers and trade about everything the destination has to offer.
The activation will last for the first two weeks of September from the 1st to the 17th. The activation will begin at the annual automotive garden party, the Concours of Elegance at Hampton Court Palace, where visitors will have the opportunity to be transported to the destination through a Virtual Reality experience, relax with a seated chair massage, taste a delicious date shake – which is an iconic beverage of the Coachella Valley region, fresh juices, sample local brands including Brandini Popcorn and learn more about the nine resort cities which make up Greater Palm Springs. The airstream will then make its way to Dundrum Town Centre, Dublin for the 7th of September, Register Square, Edinburgh for the 11th of September, Exchange Square, Manchester for 13th of September finishing off at Westfield White City, London on the 16th and 17th of September.
Visit Greater Palm Springs has partnered with a key tour operator in each city: London – Audley Travel, Dublin – American Holidays, Edinburgh – Barrhead Travel and Manchester – Gold Medal. Agents are being invited to visit during the day and take part in short training sessions which will be running throughout the day.
Scott White, CEO and President Visit Greater Palm Springs, commented:
“Our converted airstream is a nod to the historic midcentury architecture and Palm Springs vibe that has influenced movies, fashion and design. Past visitors to our destination tell us they wish they had stayed longer, so we hope this tour will encourage people to learn more about the many activities, events and experiences that are available in Greater Palm Springs. This year we’re investing more than we ever have in the UK/Irish markets, and with this activation we really wanted to bring to life what makes Greater Palm Springs iconic to the UK and Ireland and engage with the trade and holidaymakers to showcase our beautiful destination. This is the beginning of a long-term plan to invest in the UK and Ireland and we can’t wait to see what else we can do to grow demand over the next five to ten years with the objective of securing direct flights from the UK/Ireland to Palm Springs International Airport.”
Alexis and Chris Ramirez, the founders of Superbloom, a Palm Springs based art studio and retail space will be attending the Concours of Elegance and the Dublin, Edinburgh, and Manchester locations where they will be producing the company’s signature splatter-painted hats on a canvas frame and at the Concours of Elegance location where they will be painting the new Globe-Trotter-Greater Palm Springs luggage collection, which will be auctioned off by The Prince’s Trust. At the London Westfield White City location, Palm Springs award-winning artist, muralist and filmmaker, Tysen Knight, will be creating two of his vibrant street art inspired pieces which will also be auctioned off by The Prince’s Trust.
As part of the activation, the airstream will be kitted out with VR headsets to allow visitors to virtually explore the destination including experiencing the Palm Springs Aerial Tramway and off-road jeep tours of the San Andreas fault as well as the extraordinary landscape of Joshua Tree National Park. Consumers will also have the chance to win a seven-day holiday to Palm Springs where they will be treated to flights, hotel accommodation and the opportunity to experience some of the destination’s top attractions.For more information about Greater Palm Springs visit www.visitgreaterpalmsprings.com and follow #palmspringsroadtrip on social media for updates and pictures of the airstream.
