Visit Detroit has launched a new branding campaign called ‘When We Move, You Move’ aimed at attracting more domestic US visitors, as well as holidaymakers from Ireland and the UK.
The city launched the branding at the IMM (International Media Marketplace) 2024 travel media expo in London this week.
Detroit is aiming to attract 25 million visitors a year by 2030. The region welcomed just over 17 million visitors in 2023. The new campaign focuses on creating a new narrative and perception for Detroit that reminds people that “Cars wouldn’t be cars, music wouldn’t music, and your world wouldn’t be your world without Detroit.”
Claude Molinari, President and CEO of Visit Detroit, said: “Detroit is the home of American innovation, three world-changing genres of music, and an iconic ethos of style and design. The last decade has seen $13 billion in development, a dozen new hotels, and a significant expansion of multiple cultural attractions. There is no finish line for Detroit, but our new brand is here to remind people that our city is the ideal destination for travellers with a curious mind and open heart.”
Music
Detroit is the birthplace of Motown, Soul, and Techno music, and the city has significantly contributed to Jazz, Gospel, Blues, Rap, and Rock and Roll. Baker’s Keyboard Lounge is the oldest continuous Jazz Club in the world, and dozens of other venues cater to aficionados eager to listen to classical and contemporary music. Thousands of travellers visit Motown Museum every year.
American Innovation
Detroit is home to the first paved road, first stop sign, tri-colored traffic light, and motorway. Now, the city has just opened the first electric-vehicle charging road, which is part of the city’s global leadership in the sustainable mobility industry.
Design
Detroit’s art and architecture scene has led to the city being named the only UNESCO City of Design in the United States and one of only 43 in the world. More than 600 murals adorn city walls, and the Detroit Institute of Arts houses the first Van Gogh purchased by an American museum and the stunning “Detroit Industry Murals” by renowned artist Deigo Rivera.
