Virgin Atlantic has unveiled the full rollout of its innovative Virgin Atlantic Concierge across both the Virgin Atlantic and Virgin Atlantic Holidays websites, giving every guest access to an intelligent, always-on travel companion that “redefines how journeys are planned and booked”.
Powered by OpenAI and built in partnership with Tomoro, Virgin Atlantic’s digital Concierge combines “the warmth and personality of Virgin Atlantic with cutting-edge AI technology”.
Whether guests are seeking the perfect getaway, exploring Virgin Atlantic Holidays, or booking their next flight, the Concierge listens, understands, and curates tailored recommendations in real time, offering a seamless way to plan, book, and dream about future travels through natural conversation. Guests can choose to tap, type or talk, enjoying effortless interaction however they prefer.
Using the latest in multi-modal AI technology, the Concierge learns traveller preferences and draws on details shared by guests to recommend the best options for flights, holidays, and more. It offers hands-free assistance whenever needed, anywhere.
Beyond trip planning, the Concierge supports Flying Club queries and general customer assistance, creating a seamless, personalised digital experience.
The launch of Concierge coincides with the upcoming introduction of the airline’s new mobile app, available from 2026. The app is designed to put the world of Virgin Atlantic in the pocket of every guest, seamlessly integrating both airline and holiday journeys into one intuitive platform.
Together, the Virgin Atlantic Concierge and mobile app mark a new chapter in the airline’s commitment advancing personalisation, blending cutting-edge technology with warmth and service.
Siobhan Fitzpatrick, Chief Experience Officer, Virgin Atlantic said: “We’re excited to introduce our new Concierge service, now live for guests across Virgin Atlantic and Virgin Atlantic Holidays websites.
“Our new Concierge reimagines how we connect with our guests. It listens, understands, and responds helping to plan holidays and flights with the same intuitive care you’d expect from our teams.
“Our aim is to deliver brilliantly different experiences while continuing our evolution from challenger to leader in premium travel. The launch of our new Concierge brings that philosophy to life, making travel feel personal, blending the warmth of our people with the power of technology to make every journey effortless. It’s another step on our journey to become the most loved travel company, redefining what premium service means in the digital age.”
