Holiday giant TUI has reported a stellar 2025 performance, with record group earnings and a strong increase in guest bookings.
The group said annual revenues rose by 4.4% to €24.2bn and underlying earnings were up by 12.6% at €1.46bn, their best ever total.
Total group bookings were up 5% on the previous year at 34.7 million. TUI’s hotels & resorts, markets & airlines and TUI Musement divisions all recorded record annual results.
Sebastian Ebel, CEO of TUI Group, said: “2025 was a successful year for TUI. In a highly competitive market environment, we achieved the best result in the company’s history and exceeded the EBIT forecast for the full year 2025. The TUI ecosystem with strong proprietary brands such as RIU, Robinson, TUI Blue, and TUI Cruises, and growing global distribution through our well-known tour operators are our strengths.
“We benefited from record results in the Holiday Experiences segment with our TUI hotel brands, the TUI cruise companies, and our experience provider TUI Musement. The Markets + Airline segment was characterised by investments in the global expansion of the curated marketplace and the associated transformation. This laid the foundation for future volume and earnings growth in this segment as well.
“Our goal is clear: we want to grow globally with our own differentiated products and thus become independent of the challenging European market environment. All segments will become even more profitable and efficient in the future. Booking flights, transfers, hotels, cruises or excursions: only TUI offers a travel experience from a single source – this underlines our unique position in the global tourism market.”
Mr Ebel also touched on the opportunity for growth through AI (artificial intelligence), as already seen with the group’s recent link-up with AI-powered travel platform, Mindtrip – TUI Announces Partnership with Mindtrip: AI Travel Inspiration Becomes a Bookable Reality | ittn.ie.
“Artificial intelligence is a great opportunity for TUI. We are making our content AI-visible and AI-bookable – for example, through partnerships such as Mindtrip. Customers such as travel agencies can already use AI to plan complex round trips and transfer customers directly to a booking via a TUI button. At the same time, we are focusing on stationary travel sales. Travel agencies often book very high-quality trips for customers at a very early stage. Qualified advice and the experience of travel experts are valuable for guests and for us. We offer a travel experience that only TUI can provide,” he said.
Mathias Kiep, Chief Financial Officer of TUI Group, said: “We also achieved important financial milestones in the 2025 financial year: we reduced net debt to €1.3bn, further improved our net debt ratio from 0.8x to 0.6x in the 2025 financial year, and the major rating agencies upgraded our credit rating. This solid financial basis enables us to move on to the next phase of our capital allocation. Now is the right time for a new, attractive, and sustainable dividend policy.”
