TUI Musement – the Tours & Activities division of TUI Group – has further expanded its distribution capabilities, with the integration of more than 750 multi-day tours into TravelExchange.
Through an API connection, travel agencies and tour operators connected to the platform can now access and instantly book TUI Musement’s product offering in over 30 countries.
The integration provides real-time availability, up-to-date pricing and instant booking confirmation, offering travel professionals a more efficient way to manage and distribute this type of product. The portfolio includes a wide range of formats, such as privately guided tours, seat-in-coach programs, self-drive itineraries and mini cruises.
This integration places TUI Musement among the first major travel providers to implement an API connection of this scale for the automated distribution of multi-day tours.
“This collaboration is part of our strategy to expand the distribution of our multi-day tours through technology solutions that respond to the real needs of travel agencies and tour operators,” said Barbara Casdorff, Chief Product Officer of TUI Musement. “We are working to make our tours, designed by local experts, more accessible via platforms that enable direct booking and seamless system integration for our partners”.
TravelExchange currently connects more than 2,600 travel agencies and tour operators in 92 countries, with a strong presence in key European source markets such as Germany, Spain, France and Italy.
“We’re pleased to welcome TUI Musement as a strategic partner. This integration marks an important milestone in how multi-day tour products can be distributed in a connected, scalable and efficient way across the B2B channel,” said Benoit Demonsant, Director of Business Development at TravelExchange.
This technology-driven partnership expands the reach of TUI Musement’s product offering and allows partners to deliver a more diverse and flexible range of tours to their customers. The portfolio features itineraries across destinations such as Thailand, Costa Rica, Spain and Italy — ranging from private trips to small group departures, seat-in-coach tours or self-drive options, catering to a wide variety of traveller profiles.
